Comments on: Marketing? http://www.p-r-o.co.uk/marketing/ Pro and Professional for your involvement Mon, 07 Jul 2008 05:44:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Malik 35 http://www.p-r-o.co.uk/marketing/comment-page-1/#comment-382 Malik 35 Wed, 29 Aug 2007 08:17:02 +0000 http://www.p-r-o.co.uk/marketing/#comment-382 Marketing is the entire package. It entails everything from creating the idea to getting it in front of the right audience at the right time. It would also entail creating a plan - because few products or services are presented to the public in just one manner. So... direct mail, web site, email campaigns, radio, TV, newspapers, magazines, signs, logos, brochures, telephone scripts, white papers, inserts, letterhead - and of course a schedule of which ads go where and when. If you want to "come up with the ad" you might want to be a copywriter. Graphic design and copywriting go hand in hand, but as a copywriter, I (of course) believe the words are more important than the graphics. Actually, a poor job on either one can wreck the ad - but you can do ads without graphic design if you're doing email campaigns, radio spots, etc. Even if all you want to do is the copy or the graphic design, a good knowledge of all the components of marketing will serve you (and your clients) well. Marketing is the entire package. It entails everything from creating the idea to getting it in front of the right audience at the right time. It would also entail creating a plan – because few products or services are presented to the public in just one manner.

So… direct mail, web site, email campaigns, radio, TV, newspapers, magazines, signs, logos, brochures, telephone scripts, white papers, inserts, letterhead – and of course a schedule of which ads go where and when.

If you want to “come up with the ad” you might want to be a copywriter. Graphic design and copywriting go hand in hand, but as a copywriter, I (of course) believe the words are more important than the graphics.

Actually, a poor job on either one can wreck the ad – but you can do ads without graphic design if you’re doing email campaigns, radio spots, etc.

Even if all you want to do is the copy or the graphic design, a good knowledge of all the components of marketing will serve you (and your clients) well.

]]> By: Gavyn Dodd http://www.p-r-o.co.uk/marketing/comment-page-1/#comment-381 Gavyn Dodd Mon, 27 Aug 2007 15:27:14 +0000 http://www.p-r-o.co.uk/marketing/#comment-381 Marketing is the overall campaign for an item/location etc... From tv to banners and getting radio commercials and creating a feel by donating money to the local baseball team, Marketing does it all, and advertising is a small part of that. What you want to be is a graphic designer. Marketing is the overall campaign for an item/location etc… From tv to banners and getting radio commercials and creating a feel by donating money to the local baseball team, Marketing does it all, and advertising is a small part of that.

What you want to be is a graphic designer.

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