Comments on: Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan? http://www.p-r-o.co.uk/marketing-plan-who-is-person-in-charge-in-the-company-to-prepare-it-which-companies-needs-marketing-plan/ Pro and Professional for your involvement Mon, 07 Jul 2008 05:44:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Marisa Challinor http://www.p-r-o.co.uk/marketing-plan-who-is-person-in-charge-in-the-company-to-prepare-it-which-companies-needs-marketing-plan/comment-page-1/#comment-404 Marisa Challinor Sat, 20 May 2006 06:37:18 +0000 http://www.p-r-o.co.uk/marketing-plan-who-is-person-in-charge-in-the-company-to-prepare-it-which-companies-needs-marketing-plan/#comment-404 Typically the Marketing VP or Manager or Director (senior marketer) is responsible for the marketing plan, although she/he also has input from other departments such as sales, operations, finance, product development. In a small business, one person can be responsible for developing the marketing plan. All businesses need a marketing plan: it is the foundation for sales (without marketing planning, sales can be a scattered effort). Yes an Investment Company needs a marketing plan: what's the market segmentation, target market, product differentiation, product life-cycle, promotion plan, pricing strategy, distribution program and so much more. Typically the Marketing VP or Manager or Director (senior marketer) is responsible for the marketing plan, although she/he also has input from other departments such as sales, operations, finance, product development. In a small business, one person can be responsible for developing the marketing plan.

All businesses need a marketing plan: it is the foundation for sales (without marketing planning, sales can be a scattered effort).

Yes an Investment Company needs a marketing plan: what’s the market segmentation, target market, product differentiation, product life-cycle, promotion plan, pricing strategy, distribution program and so much more.

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